How To Maintain Company Culture Remotely

In many ways, the transition to remote work in the wake of Covid-19 has helped redefine existing conceptions of “company culture.” Even the term itself seems rather outdated; it conjures up images of bustling offices of decades past, with daily meetings, memos and synergetic pep talks. Though some organizations still function in this way, much modern-day business is done with teams spread out all over the world. Many entrepreneurs — myself included — now have to juggle multiple time zones and communication platforms, as well as differences in both language and culture.

I’d like to make it clear that I am in no way complaining. In fact, I find the environment of remote workplaces exhilarating. That said, there’s no denying that we have entered an era in which traditional ways of developing and nurturing company culture no longer exist. Consequently, we have to find ways to build and promote cooperation, camaraderie, innovation and productivity — perhaps without ever meeting most of our coworkers face to face.

Company Culture Built On Communication

With the knowledge that work culture has evolved in a remote environment, many startups must spend a great deal of time considering and implementing various ways to strengthen the community from within. It may sound tedious to those entrepreneurs who are, frankly, just concerned…