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Building in Public: How Tech Companies Master Product-Market Fit
How tech companies can grow an audience while building their product.
Most startup gurus would agree that consumers crave authenticity. Unfortunately, every business has to make money, which can make it difficult for startups to market their services or products without looking like shameless profiteers. Consumers know that every company wants to turn a profit, but consumers are more inclined to engage with businesses that appear to put the consumer before profits. This is why the build in public model is one of the best ways for tech companies to avoid issues of inauthenticity and ultimately master product-market fit.
Before I get into some examples of successful build in public startups, I will define some of the most important terms I’m using:
What does it mean to “Build in Public”?
Unlike a lot of startup jargon that is confusing to the uninitiated, building in public is pretty much exactly what it sounds like. When a startup builds a product or service in public, they allow people to see their building process from the start. This method serves several important purposes.
First, building in public inherently produces greater transparency, which helps build…
