How tech companies can grow an audience while building their product.

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Most startup gurus would agree that consumers crave authenticity. Unfortunately, every business has to make money, which can make it difficult for startups to market their services or products without looking like shameless profiteers. Consumers know that every company wants to turn a profit, but consumers are more inclined to engage with businesses that appear to put the consumer before profits. This is why the build in public model is one of the best ways for tech companies to avoid issues of inauthenticity and ultimately master product-market fit.

Before I get into some examples of successful build in public startups…

Social media influencers, bloggers, third-party review sites, and even major publications give negative feedback to businesses all the time. Learn how you can leverage media criticism to get your business ahead of the crowd.

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One trait that applies to most new entrepreneurs is hopeless optimism. While many entrepreneurs and startup owners keep their feet on the ground when it comes to budgeting and business management, they may not be so level-headed about media criticism. In fact, most startup owners expect to receive nothing but praise and cheers when their products or services hit the market. Unfortunately, this is almost never the case.

However, every dark cloud has a silver lining. Rather than throwing in the towel when you get negative feedback, you should leverage media criticism to your advantage. When it comes to leveraging…


Today, small time farmers across the United States are stuck between a rock and a hard place due to unfair and unjust pressures put on these family run farms by mega corporations. This pressure has made it harder and harder for farmers to make ends meet to properly care for the health and wellbeing of their livestock. Unfortunately, nearly all farmers have to choose between, either, treating their animals humanely and making a small profit, or signing with a mega corporation to inhumanely raise livestock for a slightly larger profit. Poultry farms throughout the United States serve as a great…

Deloitte’s 2021 Retail Industry Outlook report has some relevant findings for those willing to think outside the box.

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Many young entrepreneurs and freelancers see opportunities in the highly disrupted 2021 economy, particularly in relation to bringing new products to digital markets that are only starting to stabilize in response to the pandemic.

Deloitte’s “2021 Retail Industry Outlook,” which surveyed fifty retail executives to analyze trends within the industry, demonstrates some of the unique ways young entrepreneurs and freelancers can benefit from retail trends. Digging in, we are able to see some ways that freelancers and others can pivot in 2021 to take advantage of retail industry shifts and turn existing skill sets into new avenues of professional growth.

Talent needed for digital formats


Imagine spending your whole life living in a small cage, packed on top of ten to twelve other cages filled with people, forced to wallow in your own filth, as well as the excrement of the other residents in your cage. You’re unable to move, denied access to medical care, and only taken out of this cage when it is time for you to be brutally killed either by having your throat slit or being boiled alive. Unfortunately, this is the sad fate of billions of chickens each year in the United States. To make matters worse, this practice is…


It’s your fault you’re fat, “it shouldn’t be so hard to get them to run around and play, right?… It’s about how active our kids are” (Michelle Obama). For years, people have been told that it is their fault if they cannot lose weight, and that consistent exercise is the key to effective weight loss. While fifty years ago, exercise may have been able to purge a person’s system of sugar with some success, today, it is nearly impossible for the average person to cleanse their bodies of all the sugar that they consume. …

These success stories debunk the common misconception that you have to quit your day job to turn your side hustle into a thriving business.

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While people have engaged in some form of “side hustles” for centuries, the practice has gained much more prominence over the last two decades. Since the advent of the Internet, millions of 9-to-5 workers have put their extra time and resources toward making money through side hustles. According to a Bankrate survey, nearly half of full-time workers take part in some form of “side hustle” outside of their traditional job.

These activities can range from starting a fashion blog to working as a freelance delivery driver — and everything in between. When my co-founder Sabine and I pivoted Dormzi from…

The line, "You can change the way you see" deserves a million claps for the way you drew a parallel literal sight and cognitive outlooks. I respect how you explained the process of deconstructing how we currently view others and designing a new way of seeing each other was incredible.

Amazing article, man. Your thought process resonates with me. I admire the way you flip the question and instead of asking, "Why would you do these things?" you instead think, "Well... Why not?" That perspective will take you places most people only dream of going.

It’s easy to get weighed down by monotony and repetition. The secret is using boredom as a tool.

One of the greatest challenges you’re going to face as an inquisitive, thoughtful person is boredom. Part of the reason so many of us are glued to social media is our fear of boredom, and the anxiety we face when we simply aren’t interested in what we’re doing, or worse — we don’t seem to have anything to do.

2020 only served to increase this challenge. Afterall, one of the primary ways we stave off boredom is by going to new places, interacting with others, and engaging in valuable activities. …

Milan Kordestani

Milan Kordestani is a 21-year-old serial entrepreneur whose most notable startups include Guin Records, Dormzi, and The Doe.

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