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5 Reasons You Should Not Aspire to Building a Massive, Multibillion Dollar Empire
It’s time to debunk the myth that the most successful people in the business world look like Jeff Bezos or Mark Zuckerberg.
Everybody loves a good success story. However, the media dedicates much of its attention to businesses that take the world by storm. Whenever you check the news or scroll through your social media timeline, you’ll likely see an article about an entrepreneur who turned their small business idea into a multi-billion dollar empire. If you’ve ever met with other aspiring entrepreneurs or attended conventions for business owners, you’ve probably encountered dozens of people who want to become the next Jeff Bezos or Mark Zuckerberg in their respective niches. While there’s absolutely nothing wrong with aiming high and having a global vision for your business — it doesn’t mean that it’s the right path for everyone.
In fact, there are plenty of reasons to reign in unnecessary scaling, focus on localized markets, or simply maintain a small business with no intentions of expanding to the international stage. The key is to avoid giving in to the hype and the media narrative that worldwide business stardom should be the endgame for every entrepreneur. Instead, take a look at these five…
