5 Iranian-American Siblings Who Harnesses the Power of Family to Find Success

A closer look at Iranian-American sibling entrepreneurs who are making waves in their respective industries

Image credit: MCT & Kathryn Scott Osler | Getty Images

Celine and Joline Nehoray

According to their website, Beverly Hills Lingerie is a company “created for women, by women.” Iranian-American sisters Celine and Joline Nehoray founded Beverly Hills Lingerie in 2018, with a vision to build on the lingerie-as-streetwear trend that began in the 1980s and has resurfaced in recent years. In addition to their appreciation for past trends, the Nehoray sisters also believe in high-quality products. They design all of their lingerie in the French tradition of expert craftsmanship and style.

Paul and David Merage

If you’ve ever enjoyed a Hot Pocket, you have Paul and David Merage to thank for it. These Iranian-American brothers were born in Tehran, but migrated to California to attend college. While at school, the brothers came up with the idea for a food company based around American-style snack food. Soon after, the duo founded Chef America.

Ali and Hadi Partovi

Though not the youngest duo on this list, Iranian-American siblings Ali & Hadi Partovi might be the most well-known, especially in the tech world. As the identical twin sons of a renowned Iranian physics professor, Ali and Hadi Partovi grew up with a thirst for education and a strong, entrepreneurial spirit. The two gained prominence as angel investors for a variety of tech startups in Silicon Valley.

Emad and Adel Tousi

It’s hard to find a family business that dates back as far as Tousi Rugs. The high-end rug retailer has been dealing in Persian rugs since the late 19th century. Over the years, the business has been handed down through the family’s generations. Today, Tousi Rugs is owned and operated by fifth-generation entrepreneurs, Emad and Adel Tousi.

Bahareh and Farzaneh Safarani

While the Safarani sisters may not fit the standard image of entrepreneurs, they’ve definitely made an impact in the artistic world. These Iranian-American siblings currently live in Massachusetts, though their art has been featured in exhibits all over the world. If you take a look at their website, you’ll see that the Safarani sisters are both innovative and extremely talented. Their works include traditional drawings, performance art, and even “video-paintings.”

The enduring power of family

The bond between siblings is something that lends itself to entrepreneurial success. Additionally, the family-centric nature of Iranian culture has allowed many Iranian-American siblings to flourish in various spheres — from tech to performance art. Needless to say, I count myself lucky to be an Iranian-American and to have a sister with whom I can share my passion for music, business, and giving back to my community. I look forward to even more Iranian-American siblings and entrepreneurs finding success in the future.

Milan Kordestani is a 21-year-old serial entrepreneur whose most notable startups include Guin Records, Dormzi, and The Doe.

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